Time to Pivot

After revamping the brand and remodeling the website for national staffing solutions company, Quality Support Services, they returned to us for our digital marketing expertise. Looking to find some new clientele in their Phoenix and Las Vegas regions, we created a 6-month digital campaign plan on b2b powerhouse, Linkedin, promoting their staffing solution services in a number of different industries.

A few weeks later the COVID-19 impact on America was in full swing, leaving companies and corporations in no position to add temporary staff. It was time to pivot. By focusing on a new and urgent need: sanitation and sterilization.

QSS was well positioned to help companies short-staffed and overwhelmed by the need to clean, clean clean to meet the pristine guidelines imposed by the CDC. The digital campaign that once targeted industries with messaging about event staffing and engineering solutions quickly transformed into a single message: Supplement Your Sanitation Efforts.

Within a week, QSS’s web traffic and ad impressions saw an increase of over 40%. And based on data from our phone call tracking systems, their phones are ringing. They are busy keeping businesses safe and clean during this crisis.

Your business needs a team behind you that can do your heavy lifting. But just as important, you need a partner that is always thinking about your business and is ready to pivot at a moment’s notice.