Tag: #TBT


BACK TO BASICS: Outdoor Advertising

BACK TO BASICS: Outdoor Advertising

Outdoor advertising is one of the most popular routes for brand exposure in advertising for several reasons. When it comes to cost-per-exposure, outdoor ads can be more cost effective than most options, including internet advertising and direct mail. This is due to the high volumes of traffic exposed to your ad every day. With eye-catching designs and catchphrases, the immediate first impression of your brand...

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Raynal Returns

Raynal Returns

The year was 1992. And finally – FINALLY! – they made a movie out of the Saturday Night Live skit, Wayne’s World. A few other things happened that year, too:   A new campaign, “Beef. It’s what’s for dinner,” launched to the music of Aaron Copeland, The team behind the first “Got Milk” campaign was sharpening its pencils (“Aaron Burr…”) and Shelly Raynal and Ian Mundee...

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