Tag: Marketing


Messaging in the madness

Messaging in the madness

to consider before you click “Post.” Before you click “Send” on that email blast or “Post” on that blog, ask yourself these three questions: (1) Does this promote your brand?  Maybe your brand is you. Maybe your brand is a soda. Or a house that is for sale. Or a service you want people to buy. If the words you are sending out into the blogosphere or...

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Creativity vs. Consistency

Creativity vs. Consistency

In 2010 North American real estate company Morguard came to us with a request to create collateral for their 14 U.S. apartment communities. Since then, they have expanded their holdings to 31 properties in the U.S. When their corporate headquarters in Ontario hired a brand manager to revamp their brand, we were a bit nervous. Turns out we had nothing to fear. Morguard gave us the...

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In Brand We Trust

In Brand We Trust

Waaay back in 2000 when cell phones were still bricks and before I started at Studio Mundi, international telecommunications company TeleCorp (SunCom) hired us to create nationwide campaigns to promote their mobile phones and services. Their logo was already well established and came with a strict set of guidelines. Over the years, we spearheaded several collateral campaigns in multiple markets and languages, both under the...

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Brand Partner = Brand Police

Brand Partner = Brand Police

One of the things I love about working at Studio Mundi is that every day is different. Businesses and nonprofits come to us for help with all kinds of different projects. But something that we always keep in mind is to uphold the brand standards of our clients. Sometimes it doesn’t allow for much creativity on our part, but we understand that brand consistency is...

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