Tag: branding


Messaging in the madness

Messaging in the madness

to consider before you click “Post.” Before you click “Send” on that email blast or “Post” on that blog, ask yourself these three questions: (1) Does this promote your brand?  Maybe your brand is you. Maybe your brand is a soda. Or a house that is for sale. Or a service you want people to buy. If the words you are sending out into the blogosphere or...

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Beaten by Beats

Beaten by Beats

When creating a brand, a strong logo is important. But supporting it with media is essential. This may be paid media, earned media or social media. If you let your brand languish in obscurity, it will be forgotten. Or reinterpreted in ways you can’t predict. Walking around downtown New Orleans every day, I see a small printer (http://barnardcompany.com/). It is a traditional ink-on-paper print shop that is nearly one...

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The Power of Perception

The Power of Perception

When it comes to searching for new beauty products, we tend to believe that luxury brands with hefty price tags mean the best quality. Admit it—we are all guilty of occasionally indulging on items with fancy labels and pretty packaging despite being three times the price of the generic-brand competition. Something just feels better about buying attractive products, as if we fool ourselves into believing...

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Branding together for a cause

Branding together for a cause

What happens when you combine the considerable marketing muscle of Frito-Lay with socially responsible messaging from MADD and top it off with sizzling hot media magnet Uber? Tostitos Super Bowl Special Alcohol-Sensing Techno-Wonder Bags. Yes, Tostitos, you can use that name for the breathalyzer-style chip packaging. The bags light up green unless they sense alcohol when they switch to red and display a “Don’t Drink...

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