Gone are the days when childhood was largely spent in unsupervised rambles and imaginary play. As adults, we’re generally overscheduled and overstimulated. Many folks struggle to find time to keep up with their email and brush their teeth, much less to putter and ponder, which is just what creativity demands. Science shows that boredom actually increases creativity, as do activities like long walks and soaks in the tub, that demand just enough attention to allow our minds to wander.

The good news is that just as scientists are clear about the cause of our “creativity crisis,” they are clear on what we can do to reclaim our natural inventiveness. Try a few of these tips if you want to get the creative juices flowing again:

• Schedule time to think, reflect, and experiment into your days.
• Spice up your routine – even small things count. 
• Vary your company.
• Take a walk.
• Take a media break – don’t be afraid to let your mind wander.
• Clean something (your house, your office, your car).

Every once in a while, buck the trend and nurture your creativity. The kid in you deserves it.

If creativity just isn’t your thing, don’t worry. It’s our thing! Contact us today for help with all your creative marketing and advertising needs.